我国经济型酒店扩张的机理与对策研究

摘要

For more than ten years,"expansion" has always been the main theme of industry development and the evolution of industry of Chinese Econo Hotel. This paper analyzes the characteristics of the Econo Hotel expansion from the aspects of the scale and speed of the expansion, the expansion path and characteristics of Econo Hotel and capital expansion etc. The nature of the Econo Hotel, the industry life cycle, the development of the domestic tourism market, capital operation and entrepreneur spirit and lower entry barriers of the industry are the inner mechanisms to promote the expansion of the Econo Hotel. To control the unconventional expansion of the Econo Hotel and its adverse effects, this paper puts forward regulation strategies from four aspects including the expansion mode, the development of the synergistic effect after merger, the control of the franchise as well as the regulation of industry for the further expansion of the Econo Hotel.%十多年来，“扩张”始终是我国经济型酒店产业发育及产业演进的主旋律，文章从经济型酒店扩张的规模与速度、扩张的路径和特征及其资本扩张方式等几个方面剖析了经济型酒店的扩张特征。经济型酒店的本质属性、产业生命周期、国内旅游市场的发展、资本运作与企业家精神、较低的产业进入壁垒等因素是推动经济型酒店扩张的内在机理。为遏制经济型酒店超常规的扩张及其带来的负面效应，文章从扩张模式、并购后协同效应的发挥、对加盟店的管制以及对行业的监管等几个方面提出了经济型酒店进一步扩张的调控对策。