传统媒体与新媒体融合式营销研究--以酒店微信营销为例

摘要

文章以酒店微信营销为例，分析了现阶段微信新媒体在我国酒店企业市场营销等方面的应用，对酒店微信营销的弊端进行剖析，提出与传统媒体在品牌、内容、产品销售及体验方面的融合式营销策略。%This paper analyzes the application of Wechat in hotel marketing before expounding its weaknesses and proposing its integration strategies with traditional media in brand, contents, product sales and experiences.