我国电视旅游节目的旅游价值研究

摘要

As one approach to advertise tourism information,TV tourism programs are finding popularity with an increasingly large audience.However,it's quite worrying that the development of Chinese TV tourism program is under threats—travel information spreads quickly via internet,lots of foreign TV tourism programs are broad-casting on Chinese TV stations and the changes of subjective consciousness.A series of measures need to be implemented so that tourism and TV programs are further integrated to promote tourism activities and destina-tions,stimulate tourism motivation,and realize the tourism value of Chinese television tourism programs.%作为旅游信息传播媒介之一的电视旅游节目日益受到观众的喜爱和关注，但目前中国电视旅游节目面临外国电视旅游节目引进、网络媒体崛起与主观环境改变带来的挑战，这需要实施旅游与电视节目深度结合的一系列措施，向观众宣传旅游活动和旅游目的地，刺激旅游动机产生，实现我国电视旅游节目的旅游价值。