北秀林马火会原是一种娱神活动,包括若干环节,核心部分是马火表演。其传承过程中存在着传承方式保守、传承人老龄化且青黄不接等问题。与多数非物质文化遗产相似,保护马火应综合运用施与式、开发式和发展式三种模式。透视马火的传承与保护,还有若干问题值得探究,比如保护中的市场饥饿策略与先发优势等。%Beixiulin Horse and Fire Get-together used to be an entertainment for gods,in which the horse and fire show was the central part. At present,there are some problems in the process of inheritance,such as the conser-vative inheritance way,the aging of inheritors and the shortage of young inheritors. The protection of the horse and fire show is just similar to most of intangible cultural heritage. The comprehensive mode of protection needs to be ap-plied;hunger marketing and first mover advantage strategies need to be studied in the protection.
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