演出市场营销模型之创新

摘要

The performance marketing is an important part of market economic activity,which is achieved through the exchange of material,the performance market contains a wide range,variety and diversity,rich culture connotation,ex-tensive social impact,therefore,modern society puts forward higher requirements for the market performance market-ing,the new marketing will have further discussion and a deeper analysis. This thesis is divided into three parts,and puts forward the importance of innovative marketing model in the market performance through the analysis of the per-formance of the market and marketing concept.%演出市场营销是市场经济活动的一个重要组成部分，是通过物质交换而实现的，由于演出市场包含的内容范围广，品种和形式多样，文化内涵丰富，社会影响力广泛，因此现代社会对演出市场的营销提出了更高的要求。新的营销模型的提出对演出市场的营销又进行了更深层次的讨论与分析。通过对演出市场内容及营销观念的分析，提出演出市场的营销模型中创新的重要性。