农村电子商务发展创新模式探索

摘要

With the rapid development of e-commerce,the explosive growth of the number of urban online shoppers tends to ease,and the value of the Internet with rural consumers as the next Internet "bonus" began to highlight.Although the development of the rural online retailers has a huge potential,with complex contradictions,it also faces the restriction and influence from various elements such as infrastructure,personnel and logistics difficulties.This article will focus on in-depth analysis of the contradictions and constraints the rural online retailers meet in the development process and explore the development potential of rural e-commerce and its innovation model.%随着电子商务的快速发展,城市网购消费者数量的增长也逐渐由爆炸式增长趋于缓和,而农村成为下一个互联网"红利"来源的价值开始凸显.农村电商虽然拥有着巨大潜力,但同样作为一个复杂的矛盾综合体,也面临着来自基础设施、人才配比、物流困难等各个方面的制约和影响,这也是导致农村电商发展困难的原因.针对农村电商在发展过程中面临矛盾、制约因素进行深入分析,探究农村电子商务的发展潜力和创新模式.