随着社会经济的发展,一场绿色革命的浪潮已席卷全球。＂绿色＂已是21世纪的一个主流。中国是个农业生产和出口大国,传统的生产经营理念和方式已严重制约了中国农业的可持续发展,面对这样的困境中国农产品企业也在悄悄发生着变化,白菜有了绿色标志,萝卜要通过认证。但是究其原因是什么引发了中国农产品的绿色营销呢？本文以此为切入口,从消费意识、环保运动、绿色壁垒、政府等方面来寻求答案。%With the development of social economy,a green revolution has swept across the world,"Green" is already a mainstream of the 21st century.But China is an agricultural production and export power country,The traditional production management idea and the way seriously restricted the sustainable development of Chinese agriculture,In the face of such difficulties China's agricultural enterprise is also quietly changing,Chinese cabbage with green marks,turnip to through the authentication.But what is the reason caused the green marketing of agricultural products in China? The thesis tries to look for answers from some aspects such as consumers awareness,the environmental protection movement,green trade barriers,and the government,etc.
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