安徽省皖北地区休闲体育产业的SWOT分析

摘要

This article makes an in-depth analysis on the developing situation of leisure sports industry in north of AnHui province by using ways of SWOT .It is pointed out that , on one hand , north of AnHui Province has advantages such as the importance of its location and transportation , a good mass basis and the government attaches great importance to sports industry; on the other hand it has weakness such as the low level of urbanization , the disorder of the development of leisure sports industry and its inadequate laws .It discusses the process of building an all-round way society , the rising of the fitness entertainment industry , the great opportunity brought by upgrading of industrial structure; and the challenges facing north of AhHui Province in leisure sports field are that central cities are not outstanding , the harmonious development of both economic and social interests .%运用SWOT方法对皖北地区休闲体育产业的发展现状进行分析，目前皖北地区休闲体育产业具有区位交通优势、良好的群众基础以及政府加大对体育产业重视等优势；同时指出了皖北地区城镇化水平较低、休闲体育产业发展缺乏规范性以及法制建设不完善的劣势；随着皖北地区经济的快速发展，休闲体育产业迎来了新的发展机遇，同时也面临着诸多严峻的挑战。通过对皖北地区休闲体育产业发展的优势、劣势、机遇和挑战进行分析论述，找到适合皖北地区休闲体育产业发展的新路径，为安徽省休闲体育产业的快速发展提供一定的理论参考。