论党报理论宣传理念与模式的创新——兼谈《北京日报》理论周刊'大理论'的宣传之路

摘要

Theory Weekly set by Beijing Daily explores a new way of "Grand Theory", which takes lots of attention of the circle and readers. To analyze the publicizing model and innovative ideas and to draw the experience of its success is of important realistic significance to enhance actual effect, authority and direction of party paper publicity; to improve the influence and guiding force of party paper; and to maintain party paper's position of main stream media.%<北京日报>创设的<理论周刊>探索出的一条"大理论"宣传新路,备受业界和社会上广大读者的关注.分析<北京日报>"大理论"的宣传模式和创新理念,总结其成功的经验,对于增强党报理论宣传的实效性、权威性、指导性,提高党报的影响力和引导力,维护党报的主流媒体地位,具有重要的现实意义.