“iwater”环保节水贴市场推广调查分析

摘要

The marketing promotion and application of “iwater” environmental water paste meets the quest for environmental protection , and favors the construction of resource -saving society .This paper first an-alyzes the internal and external environment of “iwater” environmental water paste by adopting the SWOT a-nalysis method , and then points out the possible problems luring in the marketing promotion of the environ-mental water paste from the production and consumption aspects .After that , investigation plan is designed with bottled water enterprises and the consumers as the targets of investigation , and analyzes the research data from the influence factors of consumer acceptance degree and production cost .The conclusion shows that most enterprises and consumers are willing to accept bottled water with “iwater” environmental water paste as long as the cost or price is appropriate .In the end , suggestions are offered on the marketing promotion of “iwater”environmental water paste .%“iwater”环保节水贴的市场推广和应用符合环境保护的需要，有利于创建节约型社会。文章首先运用SWOT分析法，分析了“iwater”环保节水贴的内外部环境；其次，从生产和消费两个方面指出环保节水贴在市场推广中可能遇到的问题；再次，设计调查方案，以瓶装水生产企业和消费者为调查对象，从消费者接受度影响因素和生产成本两方面对调研数据进行分析，结果显示只要成本或价格合适，多数生产企业和消费者愿意接受带“iwater”环保节水贴的瓶装水；最后，提出了“iwater”环保节水贴市场推广的建议。