基于数字化技术的汽车零售商业模式

摘要

简述汽车零售将从产品驱动转向以客户为中心的服务变革。通过研究数字化浪潮下汽车零售的范式转变，分析利用数字化技术塑造新的汽车零售商业模式，探讨制定匹配商业策略的数字化发展之道。%With the development of digital technology, automotive retail will shift from product driven to customer centric approach. By studying the paradigm shift of automotive retail under digital wave, this paper explores the use of digital technology to shape the new automotive retail business model. It discusses the way that aligns digital strategy to business strategy.