生产性保护背景下非物质文化遗产国际化的路径与对策

摘要

Over the last decade ,the inheritance and preservation of intangible cultural heritage in Chi‐na has obtained world -recognized experience .Many intangible cultural heritage projects which serve as the link between past and future have become local pillar industries and started going global .The paper proposes branding and cluster development as the path of intangible cultural heritage going global .Final‐ly ,the paper argues that the dynamic inheritance ,sustainable development and internationalization of the intangible cultural heritage can be realized through diversified support and intellectual property protection .%十年来我国非物质文化遗产传承与保护取得了世界公认的“中国经验”，一批批非物质文化遗产项目从单纯的文化资源逐步发展成为一种重要的经济资源，甚至成为地方的支柱性产业，进而开始迈出国门走向世界，由此迎来了一个承前启后的历史节点。在生产性保护理念深化和实践发展的背景下，提出非物质文化遗产国际化应当进行产品和服务的双重品牌塑造，并从生产到生态实现圈层集聚发展，通过差异化扶持和多层次推动的保障机制和一系列政策设计，在实现非物质文化遗产活态传承和可持续发展的同时成为中华文化“走出去”的重要载体。