积极应对手机媒体在科技传播中面临的挑战

摘要

在新时代，手机媒体在科技传播中具有独特的优势，但是随之产生的科技骗局和科技谣言层出不穷。这些科技骗局和科技谣言经过手机这种“自媒体”的转发，传播力度以数据裂变的方式增加，引发民众的恐慌，其危害性非常大。那么，如何应对呢？具体措施有：从国家层面来说，有必要组织成立一个国家级科技传播体系的促进协调机构；大众科技传播媒介要有市场化的管理体制和灵活机动的运营机制，要让他们的声音占据手机科技信息传播的主流等等。%In the new era, mobile phone media has unique advantages in the communication of science and technology,but the resulting technology fraud and technology rumors emerge in an endless stream.These science and technology scam and rumor which forwarded through the"self media"mobile phone,increase the propagation dynamics in data fission way,caused the panic,its harm is very big.So,how to deal with it? The specific measures are:from the national level, the coordination mechanism to promote the necessary organization to set up a national system of scientific communication;mass media to have the technology market management system and flexible operation mechanism, to let their voices to occupy the mainstream mobile phone technology information dissemination and so on.