新媒体环境具有虚拟、自由和共享的特质，这种特质给高职学生思想政治教育工作带来了机遇和挑战。从积极影响来看，它丰富了教学资源，拓展了教学空间，变革了传统的学校思想政治教育方式；从消极影响来看，新媒体环境让信息控制更加复杂艰难，良莠不齐的网络信息冲击了高职学生的政治意识和价值判断。新媒体环境下高职学生思想政治教育的策略应以建构高职学生思想政治教育新模式、新路径、新效能、新环境为主。%The new media environment has strong characteristics of virtuality, flexibility and sharing. These features bring new opportunities to ideological and political education in higher vocational colleges, along with the challenges. Referring to the positive effects, new media environment enriches teaching resources, broadens teaching space, and to a higher degree leads the transformation in conventional ideological and political education. In contrast to the benefits, new media also makes information control much more complex and complicate. Uneven internet information impacts the political consciousness and value judgement of students. In this instance, the new ideological and political education policy must consist of four emphases: new education mode establishing, new path building, new efficiency improving and new environment constructing.
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