As a special lexical context that takes the Internet as its cultural carrier, the network-based context boasts distinctive cultural features different from those of written contexts. This paper presents a discussion on the figure of speech of nonce words in the network-based context in reference to written contexts. It is found that the figure of speech of nonce words in the network-based context abounds in rich cultural characteristics and humanistic connotations, which can have positive social influences on China’ s current endeavor to build a harmonious socialist society as well as rejuvenate the Chinese nation by actualizing the grand Chinese dream.%网络语境作为以网络为文化载体的特殊语境,有着不同于书面语境的文化特征,我们以书面语境作为参照系来具体感知网络语境仿词辞格的存在:其一是义近形似型,其二是义近谐音型,其三是谐音型,其四是形同异义型。同时我们看到网络语境仿词辞格有着生动的文化特征和丰富的人文内涵,其对于以公平正义为主要标志的和谐社会建设和实现中华民族伟大复兴的中国梦也有着积极的社会意义。
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