农产品供应链的纵向协作关系管理研究——基于双边专用性投资的视角

摘要

随着＂种菜难赚钱,买菜不廉价＂怪圈的出现,农产品供应链纵向协作关系问题引起相关学者的重视。从双边专用性投资的角度进行研究,发现农户与下游买方间进行双边专用性投资可以通过降低合作中的机会主义行为、提高双方的信任水平以及促进关系学习三个方面提高农户的合作绩效。双边专用性投资有利于解决农户和下游买方的合作问题,是维护农户利益的有效措施。%With the emergence of paradoxical phenomenon ＂ non-profitable vegetable growing, high vegetable price＂, vertical cooperative relationship of farm produce supply chain arouses the attention from related scholars.From bilateral specific investment perspective, it is found that bilateral specific investment between farmers and downstream buyers can improve farmers＇ cooperation performance through reducing opportunistic behaviors in co- operation, raising trust level of both parties and promoting relational learning. Bilateral specific investment is conducive to the settlement of problems emerging from cooperation between farmers and downstream buyers. It is an effective way to protect the interests of farmers.