巴西世界杯报道的媒介狂欢与反思

摘要

Through literature, text analysis, media specta-cle of the World Cup in Brazil were discussed,World Cup coverage presents a “media carnival” feast, reflected in the passion of these carnival carnival reengineering shape,heroic narrative carnival rendering,create a nation-al carnival spectacle,carnival radiation lust consumption, advertising and marketing and other aspects of the carni-val to compete,and the World Cup media spectacle phe-nomena reflection:the World Cup media spectacle brings the viewer body’s self-digestion,weakened emotional enti-ty,Physical nature of departure,as well as jeopardize the commercial interests of a single sports culture and other issues.%通过文献资料、文本分析等研究方法对巴西世界杯的媒体奇观现象进行了探讨，世界杯报道呈现了一场“媒体狂欢”盛宴，这些狂欢表现在激情再造的狂欢塑造、英雄叙事的狂欢渲染，全民狂欢的奇观营造、情欲消费的狂欢辐射、广告营销的狂欢竞逐等方面，并对世界杯媒介奇观现象进行了反思：世界杯的媒体奇观带来了观者身体的自我消解、实体情感的削弱、体育本质的背离、商业利益的僭越以及体育文化的单一等问题。