基于 TOWS 分析的兴文县旅游发展战略研究

摘要

The tourism development began comparatively early in Xingwen County,Sichuan province,in the 1980s,but the pace of its development is relatively slow that causes some tourism resources having not revealed their advantages,among which the World Geopark is the representative. This paper attempts to analyze the strengths,weaknesses,opportunities and threats of the tourism development in Xingwen within the framework of TOWS matrix analysis,and puts forward the tourism development strategy,which will better take advantages of the tourism resources and speed up the transformation and the upgrading,to promote the rapid development of the tourism industry in Xingwen.%兴文县旅游业发展较早，开始于20世纪80年代，但旅游发展速度较为缓慢，以兴文世界地质公园为代表的旅游资源优势没得到突显。该文尝试采用 TOWS 分析法对兴文县旅游发展的优势、劣势、机遇与威胁进行TOWS 矩阵分析，有针对性地提出旅游发展战略，更好地利用旅游资源，加快旅游转型升级，以促进兴文县旅游业快速发展。