在2014年6月的巴以冲突中，以 Red Alert 为代表的智能手机软件开辟了以色列对外传播的3.0时代。文章通过对以色列对外传播3.0时代的研究，充分肯定 Red Alert 软件在以色列关于巴以冲突对外传播中发挥的增强海外犹太民族的凝聚力、促进良好国家形象塑造的积极作用，同时指出其存在的缺陷并提出升级建议，为以色列进一步将信息技术优势创新地转化为对外传播领域的优势提供了有价值的思考。%During the Israeli - Palestinian conflict in June 2014,the application of smart phone software as re-presented by Red Alert blazed the trail in a new era for Israeli external communication. This article,through analy-sis of Israelˊs external communications,strongly affirms the role that Red Alert has played in shaping of national im-age and building up national cohesion of Jewish people overseas. Meanwhile,it points out the deficiencies with this approach and provides recommendations for enhancement. The study provides Israel with valuable insights on how to further creatively transform its advantage in information technology into advantages for external communication.
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