企业文化自信的产生机制--基于信誉楼的案例研究

摘要

企业文化是企业经营管理的灵魂。充分发挥企业文化的作用，让员工发自内心地相信企业文化，是企业文化建设的根本任务和目标。本研究采用案例研究方法，以信誉楼为例，研究企业文化发挥作用的机制，构建了企业文化对组织的赋能模型，进而研究了在企业文化赋能的过程中，员工对企业文化产生自信的机制。企业文化自信体现在员工自觉信仰企业价值观，自觉遵守管理制度，自觉维护组织氛围。%Corporate culture is the soul of business management .The fundamental task and goal of the construction of corporate culture are to make corporate culture fully play its role and for the staff to believe corporate culture from their heart .In this paper ,we use case study method based on Xinyulou to research the mechanism of how corporate culture plays a role ,and build a model of culture empowerment for organization .Then the paper researches the mechanism of how employees feel confident of corporate culture in the corporate culture empowerment .Corporate cultural confidence reflects in that employees would consciously believe in corporate values ,abide by management systems ,and maintain organizational climate .