区域旅游综合实力评价指标体系的构建及实证研究

摘要

根据灰色聚类评估模型,构建区域旅游综合实力评价指标体系,运用灰色三角白化权函数聚类评估方法对海峡西岸经济区环三都澳区域旅游综合实力进行评价。研究表明灰色三角白化权函数聚类评估方法在区域旅游综合实力评价中有着较好的适用性,评价的结果更加科学客观,对推动区域旅游平衡发展提供了决策依据。%Based on Grey clustering assessment model of regional tourism,the authors establish an index system for evaluating regional tourism comprehensive strength.Through the Grey triangle whitenization weight function clustering evaluation method,the authors carry out a regional tourism comprehensive strength evaluation for Sandu Bay around the west side of the Taiwan Straits Economic Zone.Research shows that the Grey triangle whitenization weight function clustering evaluation method finds good application in regional tourism comprehensive strength evaluation with a more scientific and objective result,which can be used as a basis for decision making in promoting balanced development of regional tourism.