广西体育彩票消费者消费行为分析

摘要

通过访谈法、数理统计法、问卷调查法、文献资料法对广西体育彩票消费者的消费行为进行调查与分析,旨在全方位掌握广西体育彩票市场中消费者的特点和基本现状,为今后广西体育彩票的商业推广提供策略和依据。%By using the methods of interview,literature consultation,mathematical statistics,questionnaire survey,this paper deals with consumer behavior on Guangxi Sports Lottery,in order to grasp the full range of consumers′ characteristics and the basic status and provide business strategies and theoretic reference for promoting Guangxi sports lottery market.