晋中市旅游形象策划与传播

摘要

Jinzhong is rich in tourism resources,however,its tourism industry is relatively lagging behind. The paper proposes an overall planning for Jinzhong tourism image,and makes applicable proposals for tourism image transmission.%晋中市旅游资源丰富，但旅游业发展相对滞后，针对晋中市旅游形象做了整体策划，并提出可行性传播意见。