In the transmission of information,the mass media have become "educators" historically,and play a huge education function. But the mass media as "educators" show particularity in education subject, education content, education method. Therefore, we must take the feasible strategy to strengthen the positive education function and inhibit its negative influence.%大众传媒在传送信息的同时,历史地成为"教育者",发挥着巨大的教育功能。但大众传媒作为"教育者"在教育主体、教育内容、教育方法等方面显现出特殊性。为此,必须采取切实可行的策略才有望强化其正向教育功能而抑制其负面影响。
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