甘肃丝绸之路染缬新型文化业态发展研究∗

摘要

新型文化业态将数字文化与传统文化相结合，以实现多样化文化产品及服务形式为目的，是推动文化产业新形式和新内容开发的重要技术手段，对传统产业升级具有重要意义。本文以丝绸之路地域为文化研究背景，以传统染缬文化资源的新型业态发展内涵为研究对象，在深入分析丝路染缬发展新型文化业态的动因基础上，提出发展机制，从创新商品形式、培养创新人才、构建新兴业态、丰富传播媒介等方面全面实施染缬新型文化业态发展。%The new type of culture industry form which combining digital culture with traditional culture to diversify the forms of cultural products and services,is an important technical means to promote the cultural industry’s new form and content,which is of great significance to upgrade the traditional industry.Under the background of the silk road culture,this paper is researching on the development mechanism of the traditional culture industry’s new forms on the basis of an-alyzing the motivation to developing the new silk road dye cultural forms.That is to innovate forms of commodity,cultivate innovative talents,build new forms of dye culture industry,and di-versify the media forms.