云南省中小企业东盟国家经营策略研究

摘要

As the Chinese Reform and Open Policies have won popular support,SMEs (Small and Medi-um-sized Enterprises)in Yunnan Province have gained big weight and quickened its development in the fields including trade,investment,and economy and technological cooperation.Furthermore,these en-terprises have played significant role in prompting national economic development and social stability. Thanks to the geological and regional advantages,the SMEs in Yunnan Province tend to be pluralistic in both scale and strategy of its trade with ASEAN (Association of Southeast Asian Nations).The article has given a study on the trade between China and ASEAN countries via the SWOT analysis.It is found that there are advantages and disadvantages to these enterprises themselves,as well as opportunities and chal-lenges from the market.In terms of the analysis conducted in this article,it is favorable for the enterprise leaders and managers to revolve problems in the order of priority,make better decisions,and moreover, put forward proposals to the operation of enterprises in ASEAN countries.%随着我国改革开放不断深入，云南省中小企业在贸易、投资和经济技术合作等领域中都占有较大比重，中小企业发展的步伐越来越快，同时对国民经济发展和社会稳定起着举足轻重的作用。由于地缘和区位的优势等因素，云南省中小企业对于东盟国家的经营规模和策略呈现出多元化发展的态势。应用 SWOT 分析方法对当下云南省中小企业对于东盟国家经营的问题进行分析，发现云南省中小企业目前存在的内部优势、劣势与外部存在的机会和威胁，据此，可以将问题按轻重缓急分类，有利于领导者和管理者作出较正确的决策和规划，由此提出了对东盟国家经营对策建议。