浅谈如何正确认识网络媒体的传播特征

摘要

Characteritics of lateral communication and individualized transmission of network medium are fully possible on theoretical and technological of view. However, they are not fully possible on practice. Merely emphasizing these two transmitting characteristics runs on the contrary to the social reality.%网络媒体的交互性、个性化传播从理论上、技术上来说是完全可能的，但实践中却并不能达到完全可行。一味强调网络媒体信息传播的交互性、个性化，是脱离社会现实的。