既定形象下中国职业足球发展路径研究

摘要

Present image of China's professional football was due to many factors .Group targets differentiation led join forces of league matches to be not powerful;innovation lagged lead sustained development forces of league matches to be insufficient ;gov-ernance structure anomie led league matches development forces to misplacement .Therefore , the route of improving Present image of China's professional football depend on group targets integration;system innovation;governance structure adjustment .%我国职业足球联赛既定形象的形成是由于改革至今群体目标分异导致联赛的发展合力不强；创新滞后导致联赛的持续发展动力不足；治理结构的失范导致发展动力错位。通过对既定形象下的发展路径的剖析，提出群目标整合、系统创新、治理结构调整等发展路径。