首页> 中文期刊>江西教育学院学报 >高校应对网络舆情的理论研究与对策--微博热门话题的应对模式探究及启示

高校应对网络舆情的理论研究与对策--微博热门话题的应对模式探究及启示

     

摘要

In spite of a good variety and amount of topics,there are some specific rules to obey in Micro Blog topics. Based on the research and analysis of the latent period,outbreak period,extended period and disappearing period of numerous Mi-cro Blog hot topics,combined with some actual working method and experience,this essay puts forward a common mode that can cope with those hot topics. This mode has been testified with real cases,aiming at instructing colleges and universi-ties to grasp the core issues and key points when solving such kind of Micro Blog-related problems. Meanwhile,in order to avoid the recurring of such Micro Blog topics,some enlightenment in terms of the cultivation of Micro Blog literacy,the in-ternet management of colleges and universities,as well as the Micro Blog monitoring has been mentioned at last.%微博话题种类和数量繁多,但都有一定的规律可循。文章对微博热门话题的潜伏、爆发、持续及消除阶段进行研究分析,结合实际工作中的方法与经验,提出了常见微博热门话题的应对模式,并进行实例验证,帮助高校把握解决类似问题的核心点和关键点。同时,为避免类似微博话题事件,文章还从微博素养的培养、高校的网络治理以及微博监控等方面提出了工作启示。

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