利用北京市6个区183份生猪养殖场户问卷调查数据,研究生猪养殖场户参与猪肉可追溯体系的行为与意愿,并运用有序Logistic实证分析生猪养殖场户参与猪肉可追溯体系意愿的影响因素.研究发现:生猪耳标佩戴、档案建立、检疫合格证获取等关系猪肉溯源实现的基础性工作开展较好;养猪场户对猪肉可追溯体系的认知水平整体较高,65.03%的养猪场户知道猪肉可追溯体系;信息强化之后,养猪场户参与猪肉可追溯体系的意愿程度较高,84.66%的养猪场户愿意参与猪肉可追溯体系;生猪销售、时间精力、养殖监控、政府号召、收购商要求、追溯认知、年龄、养殖年限、养殖规模显著影响养猪场户参与猪肉可追溯体系的意愿.从加大猪肉可追溯体系宣传力度、鼓励支持生猪规模化和标准化养殖、大力扶持和落实动物标识责任制和基层档案制等方面提出具体建议.%The paper studies the pig farmers' behavior and intention of participating in pork traceability system based on the data of 183 questionnaires collected in 6 districts of Beijing.Besides,the ordinal logistic model is employed to empirically analyze factors influencing pig farmers' behavior and intention of participat-ing in the pork traceability system.The research results show that the basic works related to implementation of pork traceability werewell promoted,such as pig ear tag wear,file establishment,quarantine certificate obtain;pig farmers had a relatively high understanding of the pork traceability system on the whole.In fact,65.03%pig farmers were well informed about the system.After the information was strengthened,they became more willing to participate in the system.84.66% respondents expressed their willingness to join in the pork traceability sys-tem.Factors including pig sales,time and energy,aquaculture monitoring,the government's call,the acquisition requirements,retroactive recognition,age,length of breeding,and breeding scale significantly affect the willing-ness of pig farmers to participate in pork traceability system.Lastly,specific suggestions are proposed including strengthening publicity of the pork traceability system,encouraging and supporting large-scale and standardized pig farms,and supporting and implementing animal logo responsibility system and grassroots file system.
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