“互联网＋电影”：互联网与华莱坞电影产业关系之深层探讨

摘要

This paper explores the changes of artistic and commercial aspects of Huallywood movie industry and the inter-nal balance of some relevant factors,from the perspectives of the three attributions of internet which include technical at-tribution,tool attribution and virtual space attribution.There are several problems in the interaction of factors,for exam-ple,the way of combination,the form of combination,and the balance of structure.In order to promote the development of Huallywood movie industry with the background of internet plus,various types of subjects in Huallywood movie indus-try need to constantly explore the inner rules,and consider the commercial interests of Huallywood movie industry rea-sonably and focus on the balance of artistic attribute and commercial attribute of Huallywood movies.%互联网科技具有的技术属性、工具属性和虚拟空间属性，这使华莱坞电影产业的艺术、商业两方面发生了重大变化。然而，在各要素相互作用时，其结合方式、结合形式、结构平衡等方面也出现了一些问题。华莱坞电影产业中的各类主体需要不断挖掘其中的内部规律，同时，还必须合理考量电影产业中的商业利益、考虑电影艺术性和商业性两要素之间的纵向平衡，以此实现“互联网＋”背景下华莱坞电影产业平衡、有序、健康的发展。