伴随着经济的不断发展和技术的进步,客户关系管理理念被工程咨询行业高度关注.怎样保证客户能够长期为企业做出大量的贡献是目前工程咨询企业提升自身竞争力亟需解决的问题.文章重点对客户终身价值的内涵进行了深入的探索,同时还提出了促进工程咨询业客户关系的策略.%Along with the continuous development of economy and the progress of technology, customer relationship management attention by the engineering consulting industry. How to guarantee the customer can long-term contributing to a large number of enterprises is the engineering consulting enterprise to improve its competitiveness needs to solve the problem. Articles focus on the connotation of customer lifetime value makes a deep exploration, at the same time also promote the engineering consulting customer relationship strategy is proposed.
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