基于电子商务视角下的生鲜农产品供应链新模式探析

摘要

By analyzing the traditional fresh agricultural products supply chain, points out the defects of traditional supply chain. Make full use of network information technology, to build the new mode of fresh agricultural products supply chain, solve the problem of deficiency in the traditional supply chain, after analysis to build the new model has the advantages of fresh agricultural products supply chain. Through the empirical analysis of the Jinhua region of Zhejiang province grape industry supply chain, to prove new fresh agricultural products supply chain model based on the power of the Internet, compared with traditional fresh agricultural products supply chain, more practicality and effectiveness, for optimization of fresh agricultural products supply chain mode in our country, for the reference suggestion.%通过对传统生鲜农产品供应链的分析，指出传统供应链中存在的不足。充分利用网络信息的相关技术，构建新型的生鲜农产品供应链模式，解决传统供应链中的缺陷问题，分析构建之后的生鲜农产品供应链新模型中具备的优势。通过浙江省金华地区葡萄产业供应链的实证分析，证明生鲜农产品供应链新模式依托互联网的力量，较传统生鲜农产品供应链而言，更具实用性及有效性，为我国生鲜农产品供应链模式的优化，供了参考的建议。