经济的快速发展和高等教育逐渐走向大众化，使成人非学历继续教育需求日渐增长。如今，招生宣传工作已成为高校是否能够取得可持续发展的重要条件，由此而导致高等院校之间的生源竞争正在变得更趋激烈，在成人教育发展新形势下，高校在招生宣传工作中如何充分通过宣传，利用宣传，向学生传递院校信息，吸引学生报名是值得共同探索的课题。%With the rapid development of economy and the popularization of higher education gradually, make the adult continuing education record of formal schooling demand is growing. Nowadays, the recruitment of students propaganda work has become one of whether can achieve the sustainable development important condition, which leads to students between institutions of higher learning is becoming more competitive, in the development of adult education under the new situation, coleges and universities in the recruitment of students propaganda work how to fuly through propaganda, using propaganda, coleges and universities of message to al students, attract students to sign up is worth to explore.
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