地方政府网络舆情回应行为研究--以人民网为例

摘要

The objective of this paper is to explore an explanation on response behavior of local government and the related dynamic process in facing network public opinion events. Based on political agenda theory, a quantitative research is conducted by using the data of selected 83 samples from Renmin Network. The results show that degree of harmfulness, media attention degree, superior intervention, administra-tive hierarchical level, information transparency, and attention distribution of local government have significant impact on response behav-iors, while the event type has no significant influence.%以风险问责和注意力为关键解释变量建构理论模型，探讨地方政府对网络舆情事件的回应，以人民网舆情频道83个案例事件为数据来源对研究假设进行检验。结果显示，网络舆情事件危害程度、媒体关注度、上级是否介入、行政层级、信息透明度、注意力分配显著影响地方政府网络舆情事件响应度，而舆情事件类型对其影响不显著。研究为地方政府舆情回应问题提供了理论解释，一定程度反映出现实地方政府回应行为的动态作用机制。