一种微信公众号影响力的评估方法

摘要

Purpose/Significance] Using the idea of H index and R index for reference, this paper puts forward an influence assessment model of WeChat Public NO. to provide a theoretical basis for relevant managers and users to implement advertising, marketing, manage-ment and control of public opinion. [ Method/Process] On the basis of a comprehensive consideration of the reading index, likes index and the number of articles, the WeChatIndex model was constructed, and experiment and analysis were carried out thereafter. [ Result/Conclu-sion] The WeChatIndex model thinks that the WeChat Public NO. having a number of high reading volume and high praise articles means wide spread, high impact on the audience, highly recognized published articles by the public and higher influence.%[目的/意义]借鉴H指数、R指数的思想，提出一种微信公众号影响力的评估模型，为相关管理者和用户实施广告投放、市场营销、舆情管控等提供理论依据。[方法/过程]综合考虑阅读量指标、点赞量指标以及文章篇数，构建WeChatIndex模型，并在此基础上进行实验与分析。[结果/结论]提出的WeChatIndex模型认为，一个有多篇高阅读量、高点赞量文章的微信公众号，意味着其传播覆盖面广、对受众的影响较大、所发布文章能够得到大众认可，影响力较高。