Purpose/Significance] With the development of e-commerce, the growth of the information explosion makes e-commerce personalized information service is becoming the important magic weapon to win the user in the e-commerce enterprise. Therefore, to car-ry out the electronic commerce is the influence factars of personalized information service customer satisfaction research has important theo-retical significance and practical significance. [ Method/Process] This paper revolves the main line of the personalized information service and customer satisfaction to build e-commerce personalized information service user satisfaction factors theory model. and carries on the empirical research by using structural equation, through the AMOS software to model and data analysis, and explore the correlation be-tween variables and the size of the effect. [ Result/Conclusion] Some research results show that the user expectations does not directly af-fect the customer satisfaction, the user mental model has an indirect effect on customer satisfaction the customer perception and customer need has a positive effect on customer satisfaction,the perceived value has a positive effect on customer satisfaction the perceived need difference has a positive effect on customer satisfaction.%[目的/意义]随着电子商务的快速发展，信息爆炸式的增长使得电子商务个性化信息服务越来越成为电商企业赢得用户的重要法宝。因此，开展电子商务个性化信息服务用户满意影响因素的研究具有十分重要的理论意义和现实意义。[方法/过程]围绕“个性化信息服务与用户满意”这一主线，构建电子商务个性化信息服务用户满意影响因素理论模型，并运用结构方程进行实证研究，通过AMOS软件对模型和数据进行分析，探讨变量之间的相关关系及作用大小。[结果/结论]研究结果表明，用户预期对用户满意没有直接影响，用户心智模式对用户满意存在间接影响，用户感知和用户需要对用户满意有正向影响，感知价值对用户满意有正向影响，感知需要差异对用户满意有正向影响。
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