民族文化主题酒店是经济发展、消费需求多样化的结果，也是当地历史文化特征的集中体现。鄂尔多斯市以“天骄圣地、大漠风光、民族风情和休闲旅游文化名城”为其旅游业的发展定位，因此，主题酒店的设计更应突出其文化性、民族性、差异性，并实现深层次的文化挖掘与主题创新，使当地主题酒店的设计与开发走上民族文化的发展道路，同时实现整体酒店行业的优化布局。%Ethnic culture theme hotel is the result of economic development and the diversification of consumer demand ;it also represents the historical and cultural characteristics of the local area .The orien‐tation of the tourism industry development for Ordos is “Tianjiao holy land ,desert scenery ,ethnic folk‐lore and leisure cultural tourism city” .Therefore ,the design of the theme hotel should highlight its cul‐ture ,nationality ,difference ,w hich also reflects the deep meaning of culture and the theme innovation . Only in this way can help the design and development of local theme hotel developing on the basis of na‐tional culture and optimizing the layout of the w hole hotel industry .
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