自媒体是利用网络平台自主传播信息的媒介形式，其多元化发展趋势不仅给公众带来新的话语空间，而且提升了媒体的传播效果。自媒体颠覆了传统的信息传播模式，其用户不仅是信息的创造者，而且也成为互联网时代信息的搬运工和信息集散地。在自媒体平台上。公众使用自媒体的基本价值主要表现在个体参与意志的主观彰显、个体心理的集体理性、个体自由主义的无厘头宣泄等多种裂变形式。因此，要加强自媒体语言传播的个体规约，建立自媒体的准入与退出机制，加强自媒体传播的网络监控与疏导，使自媒体健康发展。%Independent media is the media form spreading information by using network platform. The diversified develop- ment trend not only bring new word space to the public, but also enhance the media dissemination effect. Independent media has subverted the traditional mode of information dissemination, the user information is not only the creator, but also become the porter and information center of internet era information. In a media platform, the basic value which the public use independent media is mainly manifested in the individual involved in volitional subjective highlight, the collective rationality of individual psychology, the individual freedom vent without Li head. Therefore, we should strengthen the individual protocol of self language media transmission, establish the media access and exit mechanism, strengthen media network monitoring and guidance to promote the media health development.
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