民生新闻栏目《今晚》传播学解析

摘要

民生新闻热已经成为电视荧屏不可忽视的现象。济南电视台民生新闻栏目《今晚》新闻板块经过10年的发展，已成为济南市家喻户晓的名牌民生新闻栏目，始终保持较高收视。针对这一现象，从“使用与满足”理论角度，对其进行传播学解析。通过剖析受众对信息选择的内在需求，考察《今晚》新闻板块如何“满足”受众需求而获得高“使用”量，以期对民生新闻这一新闻节目形式做出进一步的思考与理论探讨。%It cannot be ignored that the phenomenon of the livelihood news has become a hotter television screen pro -gram.After 10 years’ development , the livelihood news program “Tonight” in Jinan TV station has become a famous brand of livelihood news column known to many families in Jinan City , and always maintains a high audience rating .This phe-nomenon is analyzed from "uses and gratifications"theory.To explore further thinking and theory discussion , investigations of how to gratify the needs of the audience and get high use are made on "Tonight"through the analysis of the audience ’ s internal demand for information selection .