新媒体环境下传播仪式观的消解与重构

摘要

The rise of new media has broken the traditional sense of the communication patterns and gradualy blurred the boundaries between the disseminators and audience. In the new media environment, the ritual view of communication has been partialy digested, but at the same time, the new media is reconstructing the concept of ritual view by constructing cultural sharing circle, giving citizens the rights to talk, creating a ritual marketing and strengthening cultural heritage.%新媒体的兴起打破了传统意义上的传播模式，传受双方的界限逐渐模糊。在新媒体环境下，传播的仪式观已经部分消解。但同时，新媒体通过构建文化共享圈、赋予公民话语权、打造仪式化营销、强化文化传承，重构着传播仪式观。