公共危机管理中政府形象的维护与重塑--基于政府公共关系的视角

摘要

Network public opinion,food safety and other public crisis events have occurred.From the perspective of government public relations,this paper explores how to maintain and create a good image of the government in crisis public relations,and put forward the corresponding countermeasures.%十八大以来，整个中国的社会环境发生了变化。网络舆论、食品安全等公共危机事件时有发生。本文从政府公共关系的视角，探讨如何在危机公关中维护和塑造良好的政府形象，并提出相应的对策。