高校体育赛事市场开发研究

摘要

高校体育产业化是社会经济发展的必然，体育赛事市场开发是高校体育产业化的重要内容。分析我国高校体育赛事开发现状，概述其必要性与可行性，并提出相应的开发策略。%Sports industry in Colleges and universities is the necessity of social economic development,and sports market devel-opment is an important content of university sports industrialization.This paper analyzed China's college sports development present situation,summarized its necessity and feasibility,and proposed the corresponding development strategy.