网络信息时代会计专业期刊品牌塑造与发展研究

摘要

With the coming of the information age, accounting journals which disseminates accounting theories and practice are faced with new opportunities and challenges. It is an important issue how to shape accounting journal brand and enhance its competitiveness. Based on the present situation of accounting journals, this paper puts forward some suggestions and strategies on the above issues in the hope that they might be of some help to the development of accounting theory and practice as well as the current economic construction.%随着信息时代的到来，会计期刊作为传播会计理论与实务的专业期刊面临着新的机遇和挑战。如何在网络信息时代塑造会计期刊的品牌，提升会计期刊的核心竞争力，是摆在我们面前的重要课题。本文结合目前会计期刊发展的现状，对于如何更好地塑造会计专业期刊品牌，促进会计期刊发展提出了一些建议和策略，以期对会计专业期刊能够更好地推进会计理论与实务的发展，服务经济建设有所裨益。