VIKOR 法下的企业社会责任评价研究--基于消费者视角

摘要

On the base of deeply analysis on the existing research results , this paper constructed corporate social responsibility evaluation index system based on consumer's perspective , and comprehensive evaluation model by VIKOR compromise sort method .Then, the paper selected six high -profile food companies as samples in order to test the actual effect of the comprehensive evaluation model .Results showed that this method had a stronger maneuverability .According to VIKOR assessment values and rankings , defects of every enterprise in the eyes of different consumers can also be obtained .It is very helpful for enterprises to carry out self -improvement , and also has great reference values for enterprise decision -makers.%在对已有研究成果深度分析的基础上，建立消费者视角下企业社会责任评价指标体系，以VIKOR折衷排序法构建消费者视角下企业社会责任综合评价模型。选取国内六家知名度高的食品企业作为评价样本，检验综合评价模型的实际效果。实例应用表明，方法操作性较强，并且根据VIKOR评估值及排名还可以看出每个企业在不同消费者眼中的欠缺之处，这对于企业进行自我完善有很大作用，对企业决策者也有极大的参考价值。