本文在其他学者对品牌模型构建研究的基础上,结合旅游业地特点,提出了一种旅游景区品牌构建模型,这种模型具有较强的可操作性,对旅游景区构建品牌的工作有着较直接的指导意义。%On basis of other scholars' researches on brand model construction, this paper brings forwards a tourism attractions' brand model construction combining with characteristics of tourism industry, which has strong operability and the research has directive significance to tourism attraction brand construction practice.
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