基于4Ps理论谈云南省如何实施农产品网络营销

摘要

It mature usage in many kinds of industries, E-marketing provided a good platform for sales of agricultural products. Therefor, there are pressing concerns of how to rely on the experience of successful E-marketing model with actual situation in Yunnan Province, resolve various problems exist in the process of agricultural trade. This article looks at the reality, based on the 4Ps theory; analyze the problems and causes of E-Marketing of agricultural products in Yunnan Province. and then point out some strategies which is helpful in implement E-marketing of agricultural products.%网络营销在各行各业的成熟运用为农产品的网络销售提供了一个很好的平台，然而，如何依托成功网络营销模式经验并结合云南省实际情况，改善农产品交易过程中存在的各种瓶颈问题，仍是一些亟待解决的新问题．着眼于现实，基于4Ps理论对云南省农产品网络营销存在的问题及原因进行分析，并在此基础上提出实施农产品网络营销的策略，希望能够为云南省将发展农产品网络营销的企业提供一些借鉴．