基于校企合作的精细化网络营销人才培养模式研究

摘要

E-commerce activities have been infiltrated into all sectors and business areas, as an important means of network marketing enterprises to develop e-commerce, business e-commerce operating results start to a crucial role, and therefore the demand for enterprise network marketing professionals are increasingly urgent. By analyzing network marketing in higher vocational education personnel training problems raised based on school-enterprise coop-eration Fine network marketing training model of reform measures and innovative e-commerce training model to meet the social and economic development.%电子商务活动已经渗透到各个行业和商业领域，网络营销作为企业开展电子商务的重要手段，对企业电子商务运行效果启到至关重要的作用，因此企业对网络营销人才的需求也日益迫切。通过分析高等职业教育中网络营销人才培养存在的问题，提出基于校企合作的精细化网络营销人才培养模式改革措施，创新电子商务人才培养模式，适应社会经济发展。