《水浒传》虽然是一部侠义说，但作者在行文过程中有意无意地把笔墨涉猎到广告文化中来。《水浒传》就是中国古代广告史的缩影，从最早的叫卖广告到音响广告、实物广告、招幌广告、张贴广告，各种形式无所不有，这些广告形态在中国广告史上有着重要的地位。%Tales of the Marshes is a chivalric novels, but the author described the advertisement culture with unconscious. Tales of the Marshes is miniature of China ancient history of advertisement. These forms of ad from Peddle ad , Sound ad , Entity ad , Curtain ad , to Poster ad and so on are all in Tales of the Marshes. These forms are very important status in history of advertisement of China.
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