典型报道的嬗变：基于媒介社会学视角下的考察

摘要

The typical reporting which originating from 1940s has spread in China over 70 years.Its concepts have strong sense of the ideology,which fit to the government‘s policy and the value orientation it advocated.Once the typical reporting has made a huge communication effects as it was commonly used in propaganda and encouragement.But since 1990 it has gradually de-clined.After entering the new century,the typical reporting experienced highs and lows,but eventually remained strong. Thus,it was called that the “post-typical”time has come.This paper,based on a perspective of sociology of the media,ex-plored the internal and external reason of the producing,declining and re-strengthening of the typical concepts.%典型报道在中国从20世纪40年代发端至今已有70余年，其观念的生产与党和政府的政策及倡导的价值取向相契合，意识形态意味浓厚，作为最常用的宣传、鼓动、激励手段，曾经取得巨大的传播效果，但在20世纪90年代以来逐渐衰微。进入新世纪后，典型报道在经历了高潮与低谷、肯定与质疑后依然强劲，有人称之为“后典型”时代已来临。文章拟从媒介社会学的视角，探讨典型观念的生产、式微与再度强化的内外部原因。